Amazon’s Fire Phone is without a doubt this year’s biggest mobile flop but Amazon CEO Jeff Bezos isn’t too worried about it. The reason, he tells Business Insider, is that he tries to foster a corporate culture that encourages experimentation and that tolerates failure, at least on a limited basis. After all, not every risky bet you take will pay off and you have to live with the hits as well as the misses if you want to remain an innovative company.
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