With good reason, cable providers are worried that an increasing percentage of viewers are opting to cut the cord in favor of streaming services from the likes of Netflix and Hulu. Arguably more worrisome, however, is the fact that there are a growing number of users who are opting not to sign up for cable in the first place.
In other words, while cable providers are frantically trying to figure out ways to keep viewers from leaving the fold, they might want to spend a little bit more time convincing consumers that a $60-$100/month cable contract is worth it.
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