As Apple looks to expand its range of services, the company is expected to launch a new TV streaming service later this year. Hardly a surprise, Apple in June of 2017 hired Jamie Erlicht and Zack Van Amburg — two former Sony executives — to spearhead the company’s foray into the world of original programming. Armed with a reported $1 billion budget, Apple over the last 18 months or so has inked a number of high-profile deals with acclaimed content creators, including one with La La Land and Whiplash creator Damien Chazelle.
As it stands now, Apple reportedly has upwards of 25 new original programs waiting in the wings. What remains unclear, though, is whether or not Apple’s TV strategy will focus exclusively on original content or if the company plans to license popular media content as well. Suffice it to say, if Apple wants a streaming service than can stand on its own two feet, it will need a lot more than a stable of original content in order to make a dent in the marketplace.
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What Apple can learn from Netflix’s success originally appeared on BGR.com on Fri, 11 Jan 2019 at 14:33:11 EDT. Please see our terms for use of feeds.
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