In early September last year, just before Apple launched its new iPhones and iOS operating system, the company was hit by a huge data breach scandal — naked pictures of many celebrities stolen directly from their iCloud photos appeared online — even though iTunes itself was not cracked by hackers, who employed other means to get access to those accounts. Apple still felt like it had to explain its stance on privacy and security in the days and weeks that followed. The company assured users their data is safe from hackers and spy agencies, further urging them to use the improved two-factor authentication features for their Apple IDs.
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