Study suggests Netflix’s new price increase will send subscribers fleeing

%name Study suggests Netflix’s new price increase will send subscribers fleeing by Authcom, Nova Scotia\s Internet and Computing Solutions Provider in Kentville, Annapolis Valley

Without question, Netflix is still growing at an impressive clip. During the company’s earnings report yesterday, the streaming giant revealed that it added 8.8 million new subscribers during the holiday quarter. Notably, nearly 84% of that subscriber growth came from overseas.

Eventually, though, subscriber growth will begin to plateau, which is to say that the company will need to find other ways to boost revenue. One obvious solution is to increase the price of a monthly subscription, something Netflix did just a few days ago. In case you missed it, Netflix this week announced its biggest price hike in history, with the basic plan jumping from $7.99 to $8.99 a month, the standard plan jumping from $10.99 to $12.99 a month, and the premium plan jumping from $13.99 to $15.99 a month.

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Study suggests Netflix’s new price increase will send subscribers fleeing originally appeared on BGR.com on Fri, 18 Jan 2019 at 13:19:23 EDT. Please see our terms for use of feeds.

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